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At one end, minimalist logos like the Nike Swoosh gained popularity through their simple, graceful lines and lack of embellishment. The stripped-down aesthetic and easily recognisable silhouette embodied a sleek, refined modernism. The 1970s witnessed the rise of significant pop culture crazes that became etched into the public consciousness. These era phenomena also left a sizable imprint on logo design, from disco to blockbuster movies.
The Poster Designs of Karl Oskar Blase
The Saturday Night font is distinctively rounded, exemplifying the bubble-like retro style that was super popular in the 1970s. This image is also so representative of 1970s logo design because of the color scheme. Bright and fun colors that pushed boundaries were key amongst the youth. Designer George Opperman created the logo with what looks like a stylized "A". His concept was that two players were on either side of the middle line, and the line in the center was the court from their most famous game, Pong. The colors on the graphic at the top are a true representation of 70s logo design.
s Graphic Design Style
The Barbie logo history, from 1959 to the Barbie Movie - Creative Bloq
The Barbie logo history, from 1959 to the Barbie Movie.
Posted: Fri, 28 Jul 2023 07:00:00 GMT [source]
The logos of the era demonstrated how graphic symbols could communicate on levels beyond the literal to become signifiers of corporate and cultural identity. In the 1970s, as IBM established itself as a leading technology innovator, it adopted the iconic striped logo design it is now famous for. This was a dramatic departure from its traditional ornate logo, reflecting the sleek, bold aesthetic of modernism and IBM's forward-thinking approach. The shift towards minimalist, sans-serif lettering aligned with the move towards modernism and functionality in design. Clean fonts like Helvetica, with their legible lines and lack of ornamentation, embodied the pared-down aesthetic that would dominate in the ensuing decades.
“Exploring Unfamiliar Histories of Visual Culture” — Four Corners Books Shares Its Favorite Publications
This unique cultural backdrop significantly influenced logo design trends during this era. The 1970s were indeed a remarkable and revolutionary decade for graphic design. A period of immense creativity, artistic experimentation, and influential innovation shaped the field indelibly. Vibrant, psychedelic colour palettes became ubiquitous as designers embraced a more radical and expressive aesthetic. Surrealism and retro-futurism provided endless inspiration for fantastical, dreamlike designs that captured the free spirit of the times.
During a turbulent social and political change, simple yet bold geometric logos provided a sense of order, stability and confidence. Major corporations sought symbols representing solidity and reliability in a decade of uncertainty. Designed by Rob Janoff with a bite mark added for scale, the logo paid homage to Apple's original name, Apple Computers. Its vibrant rainbow stripes represented the company's dedication to bringing colour graphics capabilities to what was then a black-and-white computing world dominated by IBM. The colourful stripes and friendly bite made Apple stand out from its competitors and signified its mission of making computing accessible and inviting for all.
The 1970s was a pivotal decade that shaped graphic design in countless ways. From bold colour palettes to surreal imagery, the visual culture of the 70s continues to captivate and inspire designers today. Let's explore some defining characteristics that made 1970s design so groundbreaking.
Graphic designers incorporated mod prints, colours and shapes into posters, album covers and other works. The decade's aesthetic can still be seen in retro-inspired designs today. Though bell bottoms and platform shoes may no longer dominate the runway, the bold, expressive spirit of 1970s style continues to impact modern fashion and design. Throughout the decade, print design, album covers, and poster art all served as creative outlets for designers to capture the nonconformist energy of the times. The postmodernist and New Wave styles pioneered in the 1970s would continue reverberating through graphic design. The era still stands as a testament to the power of innovative graphics to reflect and shape the culture of an age.
The stripped-down aesthetic symbolised innovation, while the bold lettering conveyed market dominance. The lack of serifs and sleek, geometric design echoed IBM's technologies' precision and cutting-edge nature. The Coca-Cola logo is one of the world's most iconic and recognisable symbols. In 1971, the company introduced a pivotal redesign that featured the dynamic ribbon – a flowing, bold script that captured the enthusiasm and excitement of the Coca-Cola brand. This marked a significant shift from the previous cursive logo to a more contemporary and versatile design. Early in the decade, elaborate, decorative fonts were widely used in logos.
Newton was a fitting symbol, as the famous apocryphal story of his discovery of gravity via a fallen apple illustrated the power of innovative thinking. While artistically intricate, the detailed logo proved challenging to reproduce clearly on the company's products. The new logo consisted of bold, solid blue letters with prominent horizontal stripes. According to logo design principles, the bars represent speed and dynamism, suitable for a technology pioneer like IBM—the solid, blocked letters project stability, reliability and efficiency.
Fashion also took a wild turn, from flared jeans and retro prints to glittery disco flair. Graphic designers imprinted t-shirt designs with iron-on transfers, adding a new canvas for self-expression. As the punk rock movement gained momentum, ransom-note collages and gritty zines spread the anti-establishment message through bold DIY graphics. And both of these trends are popping up left, right and centre in 2020. Go Media has been a staple in the Cleveland graphic design, logo design, and website design for more than two decades. We understand marketing, brand building, and beautiful design - and we're passionate about helping each of our clients look - and function - at their best.
The evolution of Apple's logo traces the company's trajectory from a scrappy startup to an innovative leader. As products like the iPod and iPhone revolutionised consumer technology, the logo came to embody the company's commitment to sleek, intuitive design. Today, the stylised apple symbolises the brand's visionary thinking and never-ending quest to push the boundaries of what technology can achieve. Apple's deceptively simple logo reflects the sophistication and imagination at the heart of its efforts to put pioneering technology in people's hands. When Apple Computer was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, the pioneering tech startup needed a logo that embodied its vision. The founding trio commissioned an ornate, woodcut-style logo depicting Sir Isaac Newton sitting beneath a tree with an apple dangling precipitously above his head.
Designed by Chicana muralist and SPARC co-founder Judith F. Baca, the mural took six summers to complete, and employed a diverse crew of over 400 youth artists. In February, SPARC received a $5 million grant from the Andrew W. Mellon Foundation to expand the mural, bringing its timeline up to 2020, with painting to begin in early 2023. Last summer, Self Help Graphics printed and distributed hundreds of Black Lives Matter posters designed by Dewey Tafoya and Andi Xoch of the Ni Santas artist collective for people to bring to protests. Earlier this year, students in the Youth Artivism Internship program researched and illustrated a zine outlining tenant rights and resources for those facing eviction or landlord harassment. Sign up for our free newsletters to get the latest art news, reviews, and opinions from Hyperallergic. Though the number of pieces on display is relatively small—in all, there are 31 posters and publications—the show doesn’t feel homogenous.
These logos mirrored the energy and themes of these cultural movements, making them highly engaging and relatable. This impressive brand recognition was a testament to the power of the redesigned logo and bottle. Coca-Cola cemented its status as a cultural icon by capturing the brand's spirit in a distinctive, memorable visual identity. The ribbon and bottle design became representations of refreshment, joy, and Americana worldwide. More than just a soft drink, Coca-Cola branded itself as an experience and lifestyle with its 1971 logo redesign. The dynamic ribbon retains its popularity and influence as one of history's most brilliant examples of effective logo design.
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